Driving Scalable Growth Through Performance Marketing

The Challenge

A leading e-commerce brand in Saudi Arabia hit a growth barrier. It relied heavily on influencer marketing with declining returns, its campaigns converted poorly, reporting was scattered, and almost all paid spend sat on Snapchat.

• Heavy reliance on influencers with diminishing ROI
• Low conversion rates and weak campaign efficiency
• No unified reporting or actionable analytics
• Overdependence on Snapchat as the only ad channel

The Solution

We introduced a performance marketing framework designed to diversify channels and optimize acquisition.

• Integrated the store with Salla for seamless data flow and accurate tracking
• Ran a full account audit to uncover performance gaps
• Built sub-catalogs for sharper campaign targeting
• Created lookalike audiences to expand reach
• Took over end-to-end campaign management for continuous optimization

Execution

Data-driven strategy combined with real-time insight.

• Custom dashboards for daily, weekly and monthly reporting
• Creative performance analysis to guide budget allocation
• KPI scorecards for leadership visibility
• Ongoing A/B testing across creatives, audiences and landing pages

Results

Revenue more than doubled two years in a row. Spend expanded from Snapchat into Google and TikTok, adding growth and removing the dependence on one platform.

Orders are estimated from an average order value of SAR 273. Despite seasonal swings and budget limits, the conversion rate rose a net 24.5% during managed campaigns, peaking at 3.27% with stable ad spend.

“We genuinely felt the difference even before seeing the reports.”