Case study
SUAVE
A 42% lower cost per acquisition, built on data, not tools.
−42%
Cost per acquisition (CPA)
Not another AI story
Connect Claude, connect Manus, use AI: that's where the market is heading. Using AI to run campaigns faster or support recommendations is fine. But SUAVE's 42% lower CPA didn't come from an AI tool.
What actually moved the number
- Analyzing the data
- Finding the right targeting
- Testing the right content
- Continuously creating more of what works
The takeaway
Performance is built on data, not tools, even the biggest AI tool. This is the Creative Strategy process in action.
See the process
Thank you to our partner SUAVE and Mohammad Alqadi.