Saraya Aqaba Waterpark
Driving scalable growth through performance marketing
+89%
Revenue, year over year
−43%
CPM, from $40 to $23
+124%
Impressions on a 30% bigger budget
The Challenge
Saraya Aqaba Waterpark needed more visibility and engagement during a competitive tourism season. The goal was more reach and better cost efficiency across paid media, with the investment showing up in revenue.
- High media costs limiting reach
- Engagement that rose and fell across social platforms
- Overreliance on seasonal demand without sustained visibility
- A need to connect campaign efficiency to revenue growth
The Solution
We designed a performance framework focused on efficiency, engagement and revenue impact.
- Real-time performance dashboards for continuous monitoring
- An audit of existing campaigns to find cost and engagement gaps
- Creative variations built for each social platform
- Optimized audience targeting to improve cost per impression and engagement
- Campaign testing to scale the best-performing formats
Execution
- Structured weekly and monthly performance reporting
- Creative testing to find the formats with the highest engagement
- Targeting refinement to expand reach while lowering CPM
- On-platform adjustments to sustain visibility and audience interaction
Results
Revenue grew 89% year over year, a direct impact on visitors and ticket sales. A 30% budget increase delivered 124% more impressions, and CPM fell 43%, from $40 to $23.
+86%
Video plays
+66%
Link clicks
+55%
Post reactions
+33%
Saves
+15%
Comments
−15%
Shares
Fewer shares lowered the Instagram engagement rate, but the growth in video plays and saves points to stronger intent and brand connection. The sharp drop in CPM shows the role of brand equity in performance marketing: as trust grew, the park reached a wider audience at a lower cost.
“We noticed a clear improvement in performance and efficiency, with more people engaging at a lower cost.”